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What is DNS and why it is Important

DNS is short for Domain Name System. It essentially is a system that takes domain names and associates them with the IP address where they are hosted. This makes it a lot easier to find websites on the internet, for example, without DNS if you wanted to read the information on a website you would have to remember its IP address of perhaps twelve digits, and type that into your internet browser. DNS eliminates that hassle, and you only have to remember the domain name of the website that you would like to visit.  Remembering something like is certainly easier than remembering a 12 digit number. In a lot of ways DNS is like the phone book of the internet as it translates numbers to names. It is better than the phone book in several ways, though, perhaps the best example is that when a change is made to a website's DNS, that information is usually updated in the records of every internet provider in the world in less than 72 hours. (this is called DNS propagation, bythe way). You use the DNS information of your ISP or domain name registrar, or create your own DNS Name Servers on your dedicated server or Virtual Private Server (VPS) using your own domain name for the NS1 and NS2. If you are using a control panel like Cpanel it is really easy to setup, the PingPipe Internet support team is always available to answer any questions or provide any needed assistance.

Searching is More Easy

Great news from the folks at Google recently, when they decided to stop indexing domain names.  The domain extension .cc is the country code for thr Cocos Islands, however a private company has been offering free registrations for quite some time, with predictable results. The has become extremely popular with spammers and people who distribute malware. Quite often searches for keywords on Google were returning multiple results for nuisance sites,  leaving you to search further for actual useful sites. Thankfully  Google has recently updated their algorithm and is now leaving out websites with domain from their search results. This was long overdue and is a great improvement for the internet as a whole. Searching just got easier.

Buying a .co domain name

The initial frenzy over the release of the .co domain extension seems to have calmed, even after the Godaddy Superbowl commercial this year that featured Joan Rivers as the new " Girl". The joke might be on all the people who rushed out to buy a .co domain name:  they can dress a domain name advertisement up to look like the ones that promote .com registrations, but it still won't be a a .com that you will be buying. The fact is that .co will never be the first choice for the majority of informed domain purchasers, and there is a lot of other domain extensions that are more recognizable. The .co extension is related to the country of Columbia, and while having one might help generate awareness of your website to Columbians -  a .co domain name probably won't give your websites the same world-wide brand awareness that other extensions like .com and .net will.  Choosing the right domain name is getting more and more difficult with all the new extensions that are available. helps take this worry away for you, with one-stop webhosting solutions and and years of experience helping thousands of satisfied clients in choosing and registering their domain names.

.xxx domain extensions available soon

ICANN  (Internet Corporation for Assigned Names and Numbers - the central authority on domain name registrations) has uncovered a way it can make money from adult content. Coming soon to a desktop near you are domain names with the .xxx extension.  Wait,  what? No one ever said it was hard to find adult content on the internet. One of the reasons ICANN uses for justification of the new domain extension is that it that will allow Systems Administrators to block access to whatever percentage of new adult websites register a .xxx extension. The potential land-rush of domain name  speculators (the mind boggles at the possibilities) is merely a consequence of their good intentions, or so one can infer. The fact is: creating the .xxx won't help blocking the myriad of adult content that is already available. No one ever said it was hard to find adult content on the internet. ICANN has just uncovered a way it can make money from it.

Regional domain names

Finding a unique domain name is getting more and more difficult.  When making a choice, often people find that "all the good ones are taken". While this might be the case for the "mainstream" extensions, a great alternative is to check the regional extension for the market you are targeting.  Check your favorite search engine  search engine for a registrar - there's a good chance your domain will be available. Some countries have this requirement that you have to have a presence there (like .dk for Germany, or .ca for Canada), but a lot don't (like .tv - which seems to be getting more popular, and isn't restricted to TV shows as some people think - its the top level domain  for the islands of Tuvalu). Having a domain name with the country-specific extension of the country you are targeting for your business will help with your branding in the local market. If you'd like to register one to use on your dedicated server or shared hosting solution contact the PingPipe sales team for assistance with the registration process.

Calm dot com comes through

It's generally accepted that what .tld extension you choose for your domain name has no basis on where your site appears in search engine rankings. Although this may be true from an SEO standpoint,  from a marketing standpoint having a .com is the best domain extension for brand recognition. Posters agree with us on webmaster-talk:  "The only reason I know that a .com can be better is type "Google" into your browser then hit ctrl and enter. Nine times out of ten you go to the .com, though sometimes it takes you to the .net Sometimes of course, like in the case of Google if you are in the UK you get redirected to the (or your Country)" You can add a new domain name to your account from the PingPipe client area.

Moving a Website

With a bit of planning, moving your website to a dependable host is no need for concern.  You can seamlessly complete the migration if you follow a few easy steps: 1) Backup your site content hosted with the "old" provider. Connect to your account there with your ftp client,  download a copy of your website, and save it on your computer. 2) Sign up with your new hosting provider. Choosing webhosting with PingPipe is quick and easy. As soon as your payment is verified setup of your new account will get underway. Once your account is setup you will receive a Welcoming Email with your account details. 3) Visit your domain registrar and add modify the DNS settings of the third and forth nameservers. 4) Upload a copy of the content backup to the new host's  server. When you choose webhosting with PingPipe detailed instructions are included in your welcoming email. 5) Visit your domain registrar and Delete the nameserver (DNS) information of the "old" host. It could take up to three days for the DNS changes to propagate, and during that time visitors will be served your website from either the old host's server or the new server.  It's recommended to not do updates to your website(s) during that time.  After 3 days you should not see the "old" host nameservers when you do a whois search, and it will be ok to cancel your account with the "old" host. That way your site will never go offline during the move.  Webhosting with PingPipe includes access to an extensive knowledge base, and friendly support available 24/7.

choosing your domain name

With so many possible domain name extensions to choose from it can be difficult to decide which to use for your business. When deciding on a domain name for your web site dot com is still king in the domain world, especially for ecommerce sites. What should you do if they domain name you want has already been taken? One option is to do a search of the WHOIS database to find out the current owner and ask them if they'd like to sell the domain name to you. The WHOIS database is like the telephone "white pages" of the internet, it lists all the domain names that are owned, and the registrant's contact information. Another option would be to change your domain name choice slightly. If you decide to try this, it's best to avoid hyphens. It's quite possible that many people will forget to include the dash and you will just be driving traffic to your competitor.  Generally, a domain name that can be written as a single word  (like will present a more professional image and be easier for prospective clients to remember. As we mentioned in a previous post, there are many domain extensions available. If you can't get the .com you might want to consider the .net. Regional extensions (like are a good choice if you are targeting a specific country. In order to help as much as possible with search engine optimization get a domain name that directly relates to your target market and contains keyword(s) related to your product or service. PingPipe offers a great domain registration service. You can purchase yours when you sign up for your dedicated server or shared hosting service, or add one later at anytime from the PingPipe client area.

A Brief History of Domain Names

In the earliest days of the internet there were no domain names. There were few enough servers on the internet that reaching the one you wanted by typing an IP address didn’t seem to be a problem. As the number of servers on the internet grew it became increasingly cumbersome to remember a long series of seemingly random numbers that made up each IP address. This was no longer a problem after 1984, the year that the “name server” was invented.  You no longer had to remember a long series of seemingly random numbers to reach a web server; you now could access it by a recognizable name. .com was intended for commercial sites (released in 1985) .net was intended for network sites (released in 1985) .org was intended for non-commercial organizations (released in 1985) There were other extensions to be aware of, but they didn’t come up too often: .edu is used for educational institutions, mostly post-secondary (released in 1985) .gov is used for the US government (released in 1985) As long as you remembered that the website of the White House was (as it is part of the government) and not a commercial site you were fine. (the .com is a pornographic site) Eventually all the “good” domain names were claimed and in 2000 the following top-level domains became available: .aero is used exclusively for the aviation community. (released in 2002) .biz was intended for business sites. (released in 2001) .coop is used exclusively for co-operative community. (released in 2001) .info intended for informational websites, anyone can register one. (released in 2001 ) .museum exclusively for the museum community. (released in 2001 ) .name was intended for individuals. (released in 2001) .pro was intended for professionals. (released in 2004 ) In 2003 the following were approved: .asia a regional domain  (released in 2006) .cat is used exclusively to highlight the Catalan language and culture. (released in 2005) .jobs is meant to help companies hire new employees. (released in 2005) .mobi is to be used exclusively for the mobile internet. (released in 2005) .tel was intended to be used for storing contact details. (released in 2005) .travel was intended for use by the travel industry (released in 2005) There are currently well over 100 million active registered domain names with these extensions. In addition to all these there are also country-specific domains, such as .dk for Germany, .cn for China, and .ca for Canada. When these country-specific domains are included the total number of all active domain names world-wide is astronomical. Just this past month news was released that “non-English-alphebet” domain extensions will soon be available as well. Top-level extensions of all Korean characters (for instance) will be added into the Domain Name Server (DNS) records. With so many available domain extensions to choose from and remember one has to wonder if we might have come full circle. Remembering IP numbers might be more convenient.

domain name renewal

It’s what drives your online presence and how visitors find your site. Keeping your domain name registration current is important. Often it is difficult to remember your domain renewal date, and the last thing you want is for your site to not be visible. When you sign up for webhosting with PingPipe and purchase a domain name (or transfer your existing domain to our registrar service) you no longer will have this worry. PingPipe will automatically send you reminders starting 60 days before the date your domain is set to expire, and provide quick and convenient renewal directly from your client area. click here to see all our dedicated servers and website hosting solutions