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Finding a unique domain name is getting more and more difficult.  When making a choice, often people find that “all the good ones are taken”. While this might be the case for the “mainstream” extensions, a great alternative is to check the regional extension for the market you are targeting.  Check your favorite search engine  search engine for a registrar – there’s a good chance your domain will be available. Some countries have this requirement that you have to have a presence there (like .dk for Germany, or .ca for Canada), but a lot don’t (like .tv – which seems to be getting more popular, and isn’t restricted to TV shows as some people think – its the top level domain  for the islands of Tuvalu).

Having a domain name with the country-specific extension of the country you are targeting for your business will help with your branding in the local market. If you’d like to register one to use on your dedicated server or shared hosting solution contact the PingPipe sales team for assistance with the registration process.

With so many possible domain name extensions to choose from it can be difficult to decide which to use for your business. When deciding on a domain name for your web site dot com is still king in the domain world, especially for ecommerce sites. What should you do if they domain name you want has already been taken? One option is to do a search of the WHOIS database to find out the current owner and ask them if they’d like to sell the domain name to you. The WHOIS database is like the telephone “white pages” of the internet, it lists all the domain names that are owned, and the registrant’s contact information. Another option would be to change your domain name choice slightly. If you decide to try this, it’s best to avoid hyphens. It’s quite possible that many people will forget to include the dash and you will just be driving traffic to your competitor.  Generally, a domain name that can be written as a single word  (like mydomain.com) will present a more professional image and be easier for prospective clients to remember. As we mentioned in a previous post, there are many domain extensions available. If you can’t get the .com you might want to consider the .net. Regional extensions (like .co.uk) are a good choice if you are targeting a specific country. In order to help as much as possible with search engine optimization get a domain name that directly relates to your target market and contains keyword(s) related to your product or service.

PingPipe offers a great domain registration service. You can purchase yours when you sign up for your dedicated server or shared hosting service, or add one later at anytime from the PingPipe client area.

It’s what drives your online presence and how visitors find your site. Keeping your domain name registration current is important. Often it is difficult to remember your domain renewal date, and the last thing you want is for your site to not be visible. When you sign up for webhosting with PingPipe and purchase a domain name (or transfer your existing domain to our registrar service) you no longer will have this worry. PingPipe will automatically send you reminders starting 60 days before the date your domain is set to expire, and provide quick and convenient renewal directly from your client area.


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